FAI Farms, a team of farmers, scientists, and consultants creates things to solve sustainable agriculture and animal welfare problems. One of FAI Farms’ creations is BirdBox, a sensor-based system designed to improve animal welfare and provide a management tool for free-range egg-producers to take eggs from, well, bird to box. Over a 10-year period, FAI Farms had trialed BirdBox with the UK’s leading free-range egg producer. The results were phenomenal. FAI Farms, however, was having trouble figuring out what’s next? Over a 12-week collaboration, using WhiteLabel’s growth diagnostic framework, we were able to rapidly assess, and align on, BirdBox’s commercial opportunities and path to market. Transitioning to implementation, WhiteLabel led a market sounding exercise to find potential partners and investors. Additionally, WhiteLabel brought in a co-conspirator to redesign the sensor technology. Since our collaboration, BirdBox has increased client trials exponentially. “The WhiteLabel teams’ breadth and depth of knowledge makes them a go-to partner for us,” said CEO Oisten Thorsen. “They often joke that they are our Special Projects Office, but the title fits well.”

Yaupon Wellness Company, a social enterprise offering edible and personal care products derived from the Yaupon plant, had a well-established regional brand and was receiving great responses on several products. Yaupon, however, needed guidance on going nationwide. It turned to WhiteLabel. Over a year-long collaboration, WhiteLabel served as a comprehensive growth engine for Yaupon. Our work commenced with a thorough brand assessment, leading to a strategic refresh, solidifying Yaupon's identity in the wellness space. We investigated key products, distribution channel, and funding strategies, helping define Yaupon's target market, identifying the persona of its ideal customer, crafting a compelling value proposition, and a pricing and channel strategy. Yaupon is now growing from a local provider, into a firm with a regional presence, and the basis for a national brand. “WhiteLabel has been instrumental in defining our business strategy,” said CEO Lou Thomann. “The team has a unique ability to see the practical next steps to achieve growth, execute the plan, and solve the finance dilemma,”

Gen Z struggles with finding meaningful connections and comprehensive mental health support. Promly, a social enterprise, envisioned a world where young people have access to holistic support and resources. To achieve this, a WhiteLabel partner, first as a consultant, then as a fractional COO, embedded in Promly. As a hybrid organization, with both a non-profit (501(c)3) and Public Benefit Corporation (PBC), it can fundraise across the spectrum of capital, blending traditional grants with commercial investment matching its for-profit and non-profit work. WhiteLabel worked on finding the right fit for funding, creating compelling narratives tailored to a wide variety of investors and donors, often the same people. Understanding that lasting change requires systematic support, using their depth of experience in advocacy, WhiteLabel got Promly in front of advocacy and public affairs opportunities. WhiteLabel continues to partner with Promly. “They got our value proposition and helped us raise our brand awareness through a differentiated path — advocacy and public affairs. Operationally, they were able to upscale Promly’s business and organizational models, positioning us for sustainable, efficient growth. I could not recommend them higher,” said CEO Jen Libby.