WE'RE WHITELABEL

What’s in a name? We chose ours carefully.

WhiteLabel: to outsource a product or service and label as your own.

We like the idea of this. We want to stand behind the changemakers. No egos involved. We want to help you do what you do better. Whether working on specific projects, or as fractional executives, WhiteLabel’s team becomes part of your team.

Collectively, we have launched, transformed, grown, and raised funding for many successful businesses and initiatives. We blend insight and inspiration at every step, pairing a perceptive approach to problem-solving with bold creativity to shape sound, original solutions.

Our team is a cosmopolitan crew of executive-level operators, financiers, entrepreneurs, policy experts, educators, thinkers, doers, and innovators. We are veterans of dynamic environments who have more than 100 years of C-suite experience.

MEET OUR FOUNDING PARTNERS

Christina Campbell-Zausner

Christina is a seasoned C-suite leader of nonprofits, social enterprises and multi-stakeholder initiatives across the globe. At WhiteLabel, Christina partners with mission-driven organizations to help them achieve greater sustainability. She often works with organizations in flux, combining business strategy, advocacy, risk, and governance approaches to help clients adapt to increasing demands that they operate more like for-profits.

  • During her early career in the financial sector, Christina played critical roles while at the Federal Reserve Bank of New York (FRBNY) in oversight of major acquisitions, dissolutions, and bank recapitalizations. Out of this crisis work, she learned to appreciate the importance of minding an organization’s reputational risk and operating liquidity.

    In the years that followed, Christina helped launch, fund, and/or turnaround several purpose-driven entities, projects, and programs. No matter the mission or scope, she tries to bring order to intertwined challenges, usually involving a combination of finance, operations, people, systems, and communications.

    Christina served as a spokesperson for a trade association, a role in which she led coalitions, participated in multi-stakeholder negotiations, and presented to small and large audiences regularly. Over the course of her career, she has also created extensive technical, trend analysis, and editorial content, including serving as the editor and creator of multiple newsletters, with circulations from 10,000 to 200,000.

    Christina has lectured at several universities, including University of Pennsylvania, University of Virginia, and Georgetown University. She has also published op-eds and articles in ImpactAlpha, American Banker, and the Center for Strategic and International Studies.

    She enjoys combining her interests in the arts and community-building serving as a board member of Art Defined Productions, a collective of artists who present original works to underserved communities in NYC since 2010, and Feed Media Arts Center, a collective devoted to the production, exhibition, and preservation of all forms of media art since 2022.

    Christina graduated magna cum laude, Dean’s List, and Phi Beta Kappa from New York University with a B.A. in Slavic Studies and attended Columbia University’s School of International and Public Affairs where she won the National Security Education Program and Foreign Language Area Studies fellowships.

Jérôme Tagger

Jérôme Tagger has more than 25-years of experience as a social entrepreneur, C-suite Executive, and sustainable finance advocate.

At WhiteLabel, Jerome works with non-profit leaders, social entrepreneurs, international organizations, and financial institutions across the launch, grow, transform, and fund practice areas.

  • Prior to joining WhiteLabel, Jérôme helped launch, fund, and grow leading organizations in sustainable finance advocacy. As founding Chief Operating Officer, he helped launch the UN-backed Principles for Responsible Investment, growing the organization eightfold in staff and revenue. As Director of Membership and Operations, Jerome helped grow the Global Impact Investing Network, through new programs and global events. As Chief Revenue Officer at ImpactAlpha, he helped facilitate transformative strategic redirection and the launch of an anchor newsletter product, leading to seed funding. Most recently, he led a think tank, Preventable Surprises, which he transformed from a UK social enterprise to a US-based 501(c)3, expanding activities, growing funding five-fold.

    Jérôme has worked on five continents with stakeholders ranging from public pension funds to foundations, and social enterprises to technology and media companies. He has worked in and with public and private companies, startups, and nonprofits.

    Jérôme has written or contributed to several seminal reports on sustainable finance, ESG, impact, and the Sustainable Development Goals – on topics such as corporate policy capture, refugees and human rights, women’s health, and biodiversity. He has frequently offered commentary to the business and trade press, including the Financial Times, the Economist, Reuters, PEI Media, and many others. Jerome is a frequent, and honest, speaker and facilitator at conferences and online events.

    Jérôme holds a master’s degree from the ESSEC Graduate School of Business in France.

    In his personal time, Jérôme serves on the board of Ensemble Ipse, a contemporary music collective in New York City, and APOPO US, a non-profit that trains animals to detect landmines and tuberculosis. He previously served on the Board of Suguba, a business accelerator platform in West Africa, and was Treasurer of a Parent Teacher Association in Brooklyn.

Steve Zausner

Steve has more than 25-years of experience as a C-suite executive, fundraising professional, investor, educator, and hands-on operator who has helped launch, transform, grow, and fund many initiatives and enterprises across the globe.

  • On the launch side, while working in investment management, Steve created and ran four research departments on three different continents. As a fractional operating executive/board member he has worked with dozens of start-ups, helping them solve their most vexing problems. For foundations, governments, and nonprofits, he has helped launch initiatives and developed several benchmark “innovative” financial structures aimed at helping solve some of the world’s most complex problems. He has also collaborated with several innovation consulting firms launching new products, programs, and services, including Fahrenheit 212 and Mach49, where he was an SVP of Special Projects and CFO-in-residence. Steve has been an entrepreneur-in-residence at Columbia University’s NYSERDA program, and a mentor for the National I-Corps program, working on technology transfers.

    On the growth side, Steve helped build and run five asset management firms, several of which turned into multi-billion-dollar enterprises. He has also worked as an executive-in-residence or interim executive at many commercial firms, non-profits, and social enterprises, helping them optimize operations, develop sustainable business models, grow new initiatives/business lines, and find scale.

    On the transform side, Steve has led turnarounds at non-profits, social enterprises, and commercial firms, including one of the world’s largest financial institutions, where he led the restructuring of a multi-billion-dollar division post a major scandal.

    On the funding side, Steve has sourced, analyzed, structured, and successfully placed or exited more than $10 billion across the spectrum of capital, all asset classes, industries and in more than 65 countries. As an early-stage investor, he has several IPOs and unicorns under his belt.

    Steve began his professional career as a journalist, working as a staffer at Forbes, The Associated Press, and the Pulitzer Prize-winning Albuquerque Tribune. His writing and commentary on economics, finance, entrepreneurship, and, uh, hockey, has appeared in many publications including: The Economist, The New York Times, Bloomberg, The Wall Street Journal, Stanford Social Innovation Review, and The Hockey Digest.

    Steve has been an Adjunct Professor at Georgetown University’s Walsh Graduate School of Foreign Service, and University of Virginia’s Frank Batten School of Leadership and Public Policy where he taught highly rated classes on finance, social impact, and entrepreneurship.

    Steve has a Master’s Degree in International Finance and Business from Columbia University’s School of International Affairs, where he was an International Fellow and Dean’s Scholar, and a BA, with High Honors, from New York University where he was a Founder’s Day Award Winner and University Scholar.

MEET OUR CO-CONSPIRATORS

Natalie Foley

Natalie Foley is a builder, innovator, teacher, and author of The Experimentation Field Book: A Step-by-Step Project Guide. She is passionate about getting a new product, program, or team from 0 to 1 and then on the path to scale. Having worked across all sectors and industries, the diversity and connectivity of her experience is brought to bear throughout the testing and building processes, enabling strong exploratory and divergent thinking while maintaining a grasp on the ins and outs of execution, alignment, and storytelling.

  • Recently, she led a team that designs, tests & launches new products & services at Opportunity@Work, a startup social enterprise that is rewiring the labor market for the 50% of the American workforce who are Skilled Through Alternative Routes (instead of a four-year degree). Her team was also responsible for executing these new services, including a new 20-member collaborative in Chicago aimed at solving business challenges through untapped talent. Natalie also has served as interim chief-of-staff to the CEO and COO of Rare, a climate change nonprofit, and led special projects there, including helping launch Rare’s Blue Carbon initiative.

    Previously, she was the CEO of Peer Insight, a venture studio and innovation consulting firm. She has contributed to dozens of new business ventures with clients like Kimberly-Clark, AARP, Canon, the Good Samaritan Society, and ArcBest, several of which have become multi-million-dollar revenue streams. Natalie focused on helping clients use step-by-step in-market experimentation to de-risk creating new products and services; from a shoe subscription service to a sensor-enabled health service for long-term care, to a manufacturing safety program, and much in between.

    Before Peer Insight, Natalie worked at PricewaterhouseCoopers and IBM, where she led strategy, technology & human capital projects with clients such as the World Bank, the U.S. Agency for International Development (USAID) Afghanistan program, the State Department, and the Air Force. At USAID/Afghanistan, she analyzed and measured the performance of development projects against long-term strategic objectives of their $1.5B Afghanistan program.

    Natalie is a Lecturer at University of Virginia’s Darden School of Business, where she teaches Building Experimentation Skills. She is a frequent speaker and workshop leader at conferences and events around innovation, entrepreneurship, business design, and women in business, including a TEDx talk on “6 Steps to Knowing How to Know.”

    She holds an MBA from UVA’s Darden School of Business and a BA in Psychology from The School of Business and a BA in Psychology from The College of William & Mary.

Steven Kenney

Steven Kenney is one WhiteLabel Impact’s earliest co-conspirators. He is the founder and principal of Foresight Vector LLC, a firm providing specialized advisory services in strategy development and implementation, organizational culture, organizational change, and leader development. For more than thirty years he has advised organizations on how to create their future.  He has led advisory engagements for the top executives in Fortune 50 companies, startups, and others in between in the private sector; Cabinet Secretaries and their top teams in dozens of U.S. and other government agencies; and leaders of high-impact non-profits and philanthropies spanning multiple social and economic development issue areas.

  • Steven’s work envisioning and preparing his clients for their futures has encompassed providing the baseline for a new strategy for “Responsible Care,” the global program to continuously improve the chemical industry's health, environmental, and safety performance; to charting alternative pathways for accelerating the rollout of electric mobility solutions in the Middle East between now and 2040; to helping a US government environmental agency reimagine its operational processes, partnership strategies, and research agenda to take on the emerging future challenges of water resources management and conservation; and much more. In all of his work, he helps leadership teams define their direction and adapt their plans, people, processes, and more to achieve their greatest success.

    In addition to his work in Foresight Vector, Steven currently is also the director of the Strategic Foresight Initiative program at The Middle East Institute (MEI), a leading Washington DC-based think tank. In this role, he has designed and led “megatrend” and alternative futures studies for the United Nations, and he is MEI’s representative in the Global Futures Society, a consortium of more than forty strategic foresight practitioner organizations, established in 2023 by the Dubai Future Foundation. Steven is also currently a Senior Advisor at MatchPace, a firm helping organizations reimagine their work processes and organizational cultures.

    Prior to founding Foresight Vector, Steven was an Executive in Residence at N2Growth, a global leadership advisory services firm. Prior to that, he was a Vice President at Monitor 360 (formed from Global Business Network, the strategy advisory practice of Art of the Long View author Peter Schwartz), and a Partner with a fifteen-year tenure in Toffler Associates, the executive advisory firm founded by world-renowned futurist Alvin Toffler.

    Steven holds a Bachelor of Arts degree from the University of California and a Master’s degree from Columbia University and attended Executive Education programs at Harvard Business School and the Wharton School of Business at the University of Pennsylvania.

Cy Keener

Cy Keener is an artist, technologist, explorer, who produces work in the realm of climate activism.

Cy designs and develops sensor technology that has broad commercial and practical uses. He merges code, sculpture, electrical engineering, and design to build sensors that can survive harsh environments. Most recently, Cy worked with WhiteLabel client, BirdBox, helping them design, develop and implement their next generation sensor technology that contributes to the welfare of free-range birds. 

  • Cy’s goals are to make the intangible tangible and the invisible visible—bridging the physical distance of remote environments through data visualization and enabling a human-scale experience of climate change. Cy’s work has been exhibited at elite institutions in nine countries, including Victoria & Albert Museum in London, Ars Electronica in Linz, Austria, and the National Academy of Sciences in Washington, D.C. Cy has received 14 fellowships, awards, and residencies, including from the National Science Foundation (NSF); the Office of Naval Research (ONR); and from University of Maryland faculty grant programs.

    Cy has worked extensively on issues related to resilience in response to climate change, most recently with the International Arctic Buoy Programme (IABP), which maintains a network of drifting buoys on the Arctic Ocean. During eight trips to the Arctic, Cy deployed 44 custom art and science instruments now serving as the primary weather and climate repository for the Arctic Ocean. In 2021, he participated in an IABP fieldwork campaign, supported by the Royal Danish Navy, to tag 50 icebergs off the west coast of Greenland to improve iceberg path prediction models.

    As part of Public Sediment, a team of landscape architects, designers, civil and coastal engineers, Cy helped win a grant from the Rockefeller Foundation to develop community-based solutions focused on strengthening the San Francisco Bay Area's resilience to sea-level rise, severe storms, and flooding.

    When not helping out at WhiteLabel, Cy is an Assistant Professor of Sculpture and Emerging Technology in the Department of Art at the University of Maryland. Cy has a BA, in Classics and Philosophy from Colorado College, a Masters in Architecture from University of California, Berkeley, and a Master of Fine Arts from Stanford University.